| Duration | 80Hrs |
| Program flow | 2hrs per day | 5 days a week | 2 Months | Virtual Mode| |
| Program Fee | INR 9999/- |
| Proposed Miles | 50 |
| Program Eligibility | +2 Student pass out |
Business and Management Program
Topics
INTRODUCTION TO CONCEPTS OF MANAGEMENT
- Understanding Concept and Functions of Management
- Evolution of Management thoughts
- Principles of Management – Who are Managers & their importance (Skill & Roles)
- Different types of management practices followed by top notch Managers
ORGANIZATIONAL STRUCTURE AND BEHAVIOUR
- Types of Organizations and their Structure
- Organization Design Delegation of Authority
- Authority and Delegation: Departmentation; Span of Management
- Line and Staff Authority and Decentralization
- Understanding Organizational Behaviour
PLANNING & DECISION MAKING PROCESS IN AN ORGANIZATION
- What is the importance of Planning in business
- Planning Process – MBO ( Management by Objectives )
- Goals Setting – Mission and Vision
- Planning, Organizing, Leading & Controlling POLC framework
- Decisions making process – How to take rational decisions
- SWOT Analysis
ENTREPRENEURSHIP, MOTIVATION AND LEADERSHIP
- Concept of Business Entrepreneurship – Why is it important in current scenario?
- Difference between Entrepreneur and Manager
- Significance of Leadership and different approaches to Leadership
- Types of leadership and Leadership Syndromes
- Role of a Leader in an Organization
- Need of Motivation in an organization
BUSINESS COMMUNICATION
- What is Communication – Types of Communication (Verbal and Non Verbal)
- Communication Process and Cycle
- Essential Communication Skills
- Challenges in Communication ( Barriers )
- Verbal communication – How to initiate a conversation, meet and greet people
- Presentation Skills – Giving presentation and public speaking
- Non Verbal Communication – Body Language and Positive or Negative Strokes
- How to write formal letters and emails. Formal communication written guidelines
UNDERSTANDING CONSUMER BEHAVIOUR
- Difference between Customer and Consumer
- What are the influencing factors in consumer behaviour
- Decision making process of a customer
- Customer Need Analysis
- Maslow’s Need Theory
COSTING AND CONTROLLING
- Cost Concepts and Analysis
- Understanding and Classifying Costs
- Different types of costs
- Supply Chain Management & Logistics – Understanding
ADVERTISING, BRANDING AND PROMOTIONS
- Advertising & Corporate Communications
- Overview of Digital Marketing & Embracing Digital Mobile Wallets
- Promotional Strategy – Planning and Execution
- Building Sustainable Brands
- Brand Value Building
MARKETING STRATEGIES AND TECHNIQUES
- Customer Profiling
- Understanding Purchase Influencing Factors
- Learning about Brand perception and awareness
- Promotional Schemes & Brand awareness programs
- Types Marketing Strategies in detail ROI on marketing strategy
PEOPLE MANAGEMENT – BUILDING SUSTAINABLE RELATIONSHIPS
- How to find the right people – Human resource management – outline
- Importance of Training, Development and People Planning
- Building Healthy People and Culture Balance
- Trade Unions
- Grievance Handling
- Practicing Social Etiquette in People Management
- Communicating with your customer through Social media platforms
PRODUCT AND PRICING CONCEPTS & CUSTOMER BUYING BEHAVIOUR
- Basic concepts of a product
- What’s a product cycle
- Building and Branding New product
- Pricing – meaning, objectives, factors influencing pricing
- Pricing Matrix, strategies and controlling
- Buying Behaviour of Customer
- Demand and Supply basics on buying behaviour
SELLING SKILLS
- Sales Process in detail
- Sales Funnel
- How to practice Solution Selling and WIIFM – What is in it for me ?
- Features, Advantages and Benefits – Description & Differentiation
- Types of Objections & Handling them
- Importance and types of Closing
- Closing Techniques at a glance
CUSTOMER RELATIONSHIP MANAGEMENT
- Customer Relationship – Concept outline
- Creating sustainable client relationships
- Having A Solution Based Approach towards customers
- Giving After Sales Support ,Handling Complaints & Taking Feedback
- How to handling difficult customers – know when to speak and when to stop
INNOVATION AND TECHNOLOGY – NEW TRENDS
- New Trends in Innovation and Technology
- Building Customer Oriented Brands
- Study of some unique examples of trending brands
- Role of E Commerce and digital platforms in business
