DIGISMART is an advanced computer program that combines Digital Marketing and Graphic Designing to build modern digital skills. The course covers topics like social media marketing, SEO, content creation, branding, and creative design tools. It helps learners develop both technical and creative abilities essential for today’s digital industry.
DigiSmart – Course Introduction
Basics of Computer –
The very beginning of program is related to computers and Information Technology basics. It comprises the start-up level knowledge for a beginner in the computer field. Then taking the student to next level in IT field.
Windows 10 –
Windows combines the features from its two previous versions for making it further user friendly for desktops as well as laptops. Learn about the new added features about Windows 10. A completely new operating system from Microsoft, which offers a more robust, more powerful, and completely unique computing experience. In this program, you will gain the foundation you need to get started right away using Windows 10.
Microsoft Office –
Microsoft Office includes powerful software tools for various tasks. Word is used for creating and editing documents. Excel helps in organizing data, calculations, and creating charts. PowerPoint is used for designing professional presentations. Access is a database management tool for storing, managing, and analyzing large amounts of information efficiently.
Internet –
Internet is Backbone of Every Task. The Internet, a global network of networks connecting millions of computers and computer users, is a relatively new resource for educators. Internet is serving as an aid to communication and to the storage and retrieval of information. The Internet is a global system of interconnecting computer networks that use the standard Internet Protocol Suite (TCP/IP) to serve billions of users worldwide. It is a network of networks that consists of millions of private, public, academic, business, and government networks, of local to global scope, that are linked by a broad array of electronic, wireless and optical networking technologies.
SEO –
Search engine optimization is the act of trying to push a website higher up in a search engine’s results. SEO seeks to tweak particular factors known to affect search engine results. Successful SEO can make certain pages more attractive to search engines than similar pages that are vying for the same keywords or keyword phrases.
Blogging –
Blogging refers to writing, photography, and other media that’s self-published online. Blogging started as an opportunity for individuals to write diary-style entries, but it has since been incorporated into websites for many businesses.
Social Media Marketing –
The use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
Email Marketing –
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
Mobile Marketing –
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS & MMS, social media, and apps. In recent years, customers have started to shift their attention (and dollars) to mobile. Because of this, marketers are doing the same in order to create true omnichannel engagement. As technology becomes more fragmented, so does marketing. And in order to earn and maintain the attention of potential buyers, content must be strategic and highly personalized.
Adobe PageMaker –
Adobe PageMaker was an early GUI-based desktop publishing program. It includes simple tools for laying out text and images on a page with rulers to make designs proportionate. Adobe PageMaker also supports PDF files. PageMaker can be used to design layouts for magazines, newspapers, greeting cards, flyers, business cards etc.
Adobe Photoshop –
Photoshop is a popular image changing software package. It is widely used by photographers for photo editing (fixing colors, reducing noise, adding effects, fixing brightness/contrast) and by graphic designers and Web designers to create and change images for web pages.
Corel Draw –
CorelDraw is a software program for editing vector graphics. Vector graphics are created in graphics packages and consist of objects. Each object can be edited separately, meaning that the shape, color, size and position can be changed.
Adobe Flash –
Adobe Flash is a multimedia software platform used for production of animations, Rich web applications, desktop applications, mobile apps, mobile games, and embedded web browser video players. Flash displays text, vector graphics, and raster graphics to provide animations, video games and applications. It allows streaming of audio and video, and can capture mouse, keyboard, microphone, and camera input.
Pay Per Click (PPC) –
PPC a model of internet marketing in which advertisers pay a fee each time once their ad is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
Project –
Improve your chances of achieving the desired result by creating your own project work after completing the program.