Duration 80Hrs
Program flow 2hrs per day | 5 days a week | 2 Months | Virtual Mode|
Program Fee INR 9999/-
Proposed Miles 50
Program Eligibility +2 Student pass out
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Business and Management Program

  • Posted by Apll
  • Date September 22, 2020

Topics

INTRODUCTION TO CONCEPTS OF MANAGEMENT

  • Understanding Concept and Functions of Management
  • Evolution of Management thoughts
  • Principles of Management – Who are Managers & their importance (Skill & Roles)
  • Different types of management practices followed by top notch Managers

ORGANIZATIONAL STRUCTURE AND BEHAVIOUR

  • Types of Organizations and their Structure
  • Organization Design Delegation of Authority
  • Authority and Delegation: Departmentation; Span of Management
  • Line and Staff Authority and Decentralization
  • Understanding Organizational Behaviour

PLANNING & DECISION MAKING PROCESS IN AN ORGANIZATION

  • What is the importance of Planning in business
  • Planning Process – MBO ( Management by Objectives )
  • Goals Setting – Mission and Vision
  • Planning, Organizing, Leading & Controlling POLC framework
  • Decisions making process – How to take rational decisions
  • SWOT Analysis

ENTREPRENEURSHIP, MOTIVATION AND LEADERSHIP

  • Concept of Business Entrepreneurship – Why is it important in current scenario?
  • Difference between Entrepreneur and Manager
  • Significance of Leadership and different approaches to Leadership
  • Types of leadership and Leadership Syndromes
  • Role of a Leader in an Organization
  • Need of Motivation in an organization

BUSINESS COMMUNICATION

  • What is Communication – Types of Communication (Verbal and Non Verbal)
  • Communication Process and Cycle
  • Essential Communication Skills
  • Challenges in Communication ( Barriers )
  • Verbal communication – How to initiate a conversation, meet and greet people
  • Presentation Skills – Giving presentation and public speaking
  • Non Verbal Communication – Body Language and Positive or Negative Strokes
  • How to write formal letters and emails. Formal communication written guidelines

UNDERSTANDING CONSUMER BEHAVIOUR

  • Difference between Customer and Consumer
  • What are the influencing factors in consumer behaviour
  • Decision making process of a customer
  • Customer Need Analysis
  • Maslow’s Need Theory

COSTING AND CONTROLLING

  • Cost Concepts and Analysis
  • Understanding and Classifying Costs
  • Different types of costs
  • Supply Chain Management & Logistics – Understanding

ADVERTISING, BRANDING AND PROMOTIONS

  • Advertising & Corporate Communications
  • Overview of Digital Marketing & Embracing Digital Mobile Wallets
  • Promotional Strategy – Planning and Execution
  • Building Sustainable Brands
  • Brand Value Building

MARKETING STRATEGIES AND TECHNIQUES

  • Customer Profiling
  • Understanding Purchase Influencing Factors
  • Learning about Brand perception and awareness
  • Promotional Schemes & Brand awareness programs
  • Types Marketing Strategies in detail ROI on marketing strategy

PEOPLE MANAGEMENT – BUILDING SUSTAINABLE RELATIONSHIPS

  • How to find the right people – Human resource management – outline
  • Importance of Training, Development and People Planning
  • Building Healthy People and Culture Balance
  • Trade Unions
  • Grievance Handling
  • Practicing Social Etiquette in People Management
  • Communicating with your customer through Social media platforms

PRODUCT AND PRICING CONCEPTS & CUSTOMER BUYING BEHAVIOUR

  • Basic concepts of a product
  • What’s a product cycle
  • Building and Branding New product
  • Pricing – meaning, objectives, factors influencing pricing
  • ­­Pricing Matrix, strategies and controlling
  • Buying Behaviour of Customer
  • Demand and Supply basics on buying behaviour

SELLING SKILLS

  • Sales Process in detail
  • Sales Funnel
  • How to practice Solution Selling and WIIFM – What is in it for me ?
  • Features, Advantages and Benefits – Description & Differentiation
  • Types of Objections & Handling them
  • Importance and types of Closing
  • Closing Techniques at a glance

CUSTOMER RELATIONSHIP MANAGEMENT

  • Customer Relationship – Concept outline
  • Creating sustainable client relationships
  • Having A Solution Based Approach towards customers
  • Giving After Sales Support ,Handling Complaints & Taking Feedback
  • How to handling difficult customers – know when to speak and when to stop

INNOVATION AND TECHNOLOGY – NEW TRENDS

  • New Trends in Innovation and Technology
  • Building Customer Oriented Brands
  • Study of some unique examples of trending brands
  • Role of E Commerce and digital platforms in business
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